The best stories in the world are useless without a plan.
Franchise architecture and IP strategy for games and entertainment studios
IP StrategyTransmediaTransformation Advisory
Where Strategy Meets Story
Purpose Made works across two worlds. We help entertainment studios get more from their intellectual property. And we help organisations going through serious change do it with a clear sense of why.
That means IP bibles for major franchises. Narrative strategy across games, film, TV, and publishing. And on the other side, transformation for governments, international organisations and multinationals tired of programmes that don't survive first contact with their own culture.
Twenty-plus years across both sides. The thread is always the same: make the work mean something, then make it hold up under pressure.
Peter George Bell founded Purpose Made because too many organisations treat story and strategy as separate problems. They're not. Twenty-plus years advising entertainment studios, governments, and multinationals on IP strategy, transmedia, and organisational transformation. Six continents. More than fifty countries. Clients include Disney, Warner Bros, Universal, EA, Google, the United Nations, and HM Government. He hosts the Purpose Made Podcast: 90+ episodes with the people shaping games, entertainment, and the future of how stories get told.
What We Do
We work with single studios, and with the groups that build, acquire or manage several franchises at once: investment groups, holdings and platform companies.
IP Strategy & World-Building
Your franchise has value locked in it that nobody has mapped.
IP bibles, franchise architecture, rights strategy. We map the full value of what you own, identify what's underused, and put a structure around it that lets multiple teams build without breaking the thing that makes it worth owning. Games, film, TV, publishing.
Typical engagement: IP Value Audit · Franchise Architecture 4–6 weeks · IP audit report + roadmap · For studio heads & rights holders
Your story exists in one medium. It should exist in five.
Taking a franchise from one medium to many without losing what makes it valuable. Narrative bibles, cross-platform story architecture, and audience strategy. We work out which parts of the story belong where, and how they connect without repeating themselves.
Typical engagement: Cross-Platform Narrative Strategy 6–10 weeks · Narrative bible + platform plan · For franchise owners & creative teams
Your last transformation programme didn't survive first contact with reality.
Transformation programmes for government departments, international organisations and multinationals tired of change that doesn't stick. We work with leadership teams to build purpose into the programme from the start, so it survives the actual culture of the organisation. Not slogans. Structure.
Typical engagement: Transformation Architecture Sprint 2–4 weeks · Diagnostic + programme design · For leadership teams & boards
Your board needs to make a decision now about something that hasn't happened yet.
Where entertainment, technology, and culture are heading. Straight talk for studio heads, rights holders, and boards. Trend analysis, scenario planning, and advisory for senior leadership teams who can't afford to wait and see.
Your IP is known but not felt. It needs to reach people differently.
Making IP matter beyond the screen. Product launches, brand partnerships, cultural positioning, and audience engagement strategy. Connecting franchises to real audiences in ways that go further than a trailer and a release date.
Typical engagement: Franchise Activation Strategy 4–8 weeks · Activation plan + partner strategy · For brand & franchise teams
Alongside the studio work, Purpose Made runs transformation programmes for government departments, international organisations, charities and multinationals. If that is the problem you are bringing, start with the transformation page.
Selected work includes IP strategy for major entertainment studios, transformation programmes for government and multinationals, and advisory for founders and boards.
Entertainment & IP
Government & Transformation
What People Say
Pete’s work on the Payday franchise was exactly what we needed at this stage of its evolution. He delivered a comprehensive IP bible alongside a core canon baseline, narrative framework, and franchise action plan that have given us genuine clarity on how we protect and grow one of our most valuable assets. His understanding of IP strategy and franchise architecture, combined with a deep respect for the source material, meant the deliverables were both commercially sharp and creatively rich. The process was smooth, collaborative, and thoroughly professional throughout. I’d highly recommend Pete to any studio serious about safeguarding and unlocking the long-term value of their intellectual property.
Adolf KristjanssonCEO, Starbreeze Entertainment
Pete has been instrumental in building the Society Matters Foundation from its earliest stages. He took an idea and helped shape it into something with real strategic clarity – from the foundation’s positioning and narrative through to the research, policy papers, and events that now carry our voice on the regional and national stage. His ability to move from big-picture thinking to detailed, evidence-based delivery is rare. The white papers he has produced, including our work on the North East’s housing affordability crisis and our response to the Local Growth Plan, are the standard I’d want any organisation to aspire to. Pete doesn’t just advise – he builds alongside you and for me that’s very important. I’d recommend Pete to any organisation looking for a strategic partner who can turn vision and soul into value.
Alison DunnCEO, Citizens Advice Gateshead & Founder, Society Matters Foundation
Transmedia storytelling and narrative design have reemerged as vital creative techniques and strategies in these chaotic times, and Peter Bell displays a rare understanding and integration of them into his work. His experience at cross-platform production and ability to communicate in crystal clear language make him an indispensable ally in today’s media environment. Peter comes highly recommended.
Jeff GomezCEO, Starlight Runner Entertainment
Peter is best-in-breed at what he does. He has an intellectual curiosity that is much needed within our industry. He comes to each and every situation armed for bear, and that level of professionalism has led him to a position of respect and admiration. Peter has a uniquely grounded and contemplative approach to his work. We, as an ecosystem, often get lost in the numbers and the scale of what’s in front of us. Peter does a tremendous job of keeping the discussion about the people involved in the making of games and experiences. I am a huge fan of his work.
Peter Y. LevinManaging Director & Co-Founder, Griffin
Peter’s insights into purpose, digitalisation, sustainability and what makes both people and businesses tick comes through in what he does. In who he interviews. In the organisations he works with. If you have the opportunity to work with Peter, take it.
Joanne FlinnChair, ESG Institute
Peter George Bell embodies the best traits I look for in a thought leader. Through a combination of curiosity and conviction, he educates while entertaining. Whether as the one being interviewed or a listener, I always come away having learned something new about myself and the variety of subjects he covers.
Fabian NiciezaCo-Creator of Deadpool · Writer
Peter is both seasoned yet at the same time intensely curious. His approach, insights, and articulations are wildly interesting, complete, and sincere. It has been a pleasure getting to know Peter and I am excited to see how he continues to evolve his passions and his skill sets (which are plentiful). He makes GREAT series recommendations too.
Russell BinderFounder, Striker Entertainment · IP Advisor · Venture Partner
I joined Peter Bell on his Purpose Made Podcast to discuss AI’s future influence on society. I was struck by the depth and thoughtfulness he brought to the conversation. He listens carefully, connects ideas with clarity, and draws out unique perspectives. Peter is a deeply insightful person whose curiosity and judgment could make a real impact in a wide range of thought leadership roles.
Doug GriffinManaging Partner, Spatial Capital · 3x Exited Founder
The Purpose Made Podcast
90+ episodes. Long-form conversations with the people shaping games, entertainment, IP, and the future of how stories get told. The same thinking that drives our client work, made public.
Your daily brief on the business of entertainment. Studio deals, gaming strategy, streaming, and the moves shaping the industry. Read by founders, studio heads, and senior leaders.
We take on a small number of engagements at a time, so every brief gets a proper read. Tell us about the problem and we'll reply within five working days.
Every brief gets read. If there's a fit, we'll suggest a 20-minute scoping call. Proposal follows within 48 hours of that conversation.
